Amaia is a womenswear brand that promotes the natural beauty within. Amaia is femininity mixed with a little bit of wild bohemia. Our pieces are designed to stand the test of time as they are versatile to wear to any occasion, from a casual picnic, to a bohemian beach wedding. Our garments are relaxed and loose fitting so the wearer feels comfortable and carefree.

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Amaia is a sustainable brand that values reusability which is highlighted throughout our range where we are repurposing crochet doilies. We have combined different textural elements such as crochet doilies, crochet details and trims with organic cottons, linens and silks to create garments that appeal to the senses. 

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Amaia will always strive to remain sustainable as we promise to use natural fabrics and practices that have low environmental impact. To fulfill our promise of being sustainable to the environment, we will donate $1 from every sale we make to Rewilding Australia (WFF), an organisation that returns locally extinct species and wildlife.

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Amaia is inspired by nature and its many tones and textures. Amaia is a way to truly experience the outside world in comfort and beauty, to escape reality through our beach vacation styles and bohemian aesthetic.  Our recent collection has been inspired by the wild and untamed beauty of the beach and the uplifting mood that resonates with it. 

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We are designing for the women’s ready to wear market and the day occassion wear market. The day occasion market is everyday clothing which can be versatile to wear from day to night. Post-pandemic consumers are searching for on-trend garments that can be worn in a variety of settings where the dress code can vary, promoting looks that can be worn from beach to bar.